What is shadowbanning? Why social media may be hiding your posts. - The Washington Post

Call it a “shadowban” or “algorithmic suppression,” but companies are tight-lipped about what they hide on our feeds.

6 min
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(Illustration by Jun Ioneda for The Washington Post)
October 16, 2024 at 5:00 a.m. EDT
Have you ever had a post fall flat — no likes, no comments — and wondered whether some all-seeing social media algorithm was punishing you?
We turn to social apps for news, political discussions and up-to-date information, but much of what we see is decided by sets of algorithms that try to prioritize the content we like while showing us ads at regular intervals.

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